「Apple」× 「Slow Roll 」

Apple X Slow Roll

A community of cyclists came together and just slowly cycled around the old quiet roads of motor city as a group, the idea was just to bring like minded people together. Back then it was more than just a bike ride, it was a means of positive change in lifestyle, health and transportation. As the initiative grew so did the planning and organisation of it all. The founder or group of founders did not have much cash if they have the story right and they turned to innovative ways of trying to get the message out to everyone. This is where Apple stepped in and Apple sponsored them with apple iPads and apps made by apple to help them with everything. This ranged from route planning and social media to website, communications and rallying volunteers. it worked.

Even the promotional videos where all done with the help of iPads... check out these short Youtube videos from 5 years ago showing how a large Brand like Apple recognised potential not only for the Slow Roll event to grow but as a means to show just what you can do with an iPad.

Apple iPad Jason Hall Slow Roll

Apple - iPad - TV Ad - Jason’s Verse

For more info on the Slow Role, check out their website - https://www.slowroll.bike